Protect your Wisconsin brand name, logo, or slogan nationwide. SecureMark USA handles your entire USPTO trademark filing — from comprehensive search to registration certificate — starting at $99 + USPTO fees.
Start My Wisconsin Trademark →Wisconsin blends manufacturing and agriculture with a growing Madison technology and startup community. Common-law rights offer only limited, local protection. A federal registration delivers powerful advantages:
Protection in all 50 states — not just Wisconsin.
A USPTO certificate is public notice of ownership and shifts the burden of proof to challengers.
Signal credibility and deter infringers.
Registered owners may recover statutory and treble damages.
| Factor | Wisconsin State Trademark | Federal USPTO Trademark |
|---|---|---|
| Where it protects you | Within Wisconsin only | All 50 U.S. states |
| Filed with | Wisconsin Department of Financial Institutions | U.S. Patent & Trademark Office |
| ® symbol rights | No | Yes |
| Best for | Local, Wisconsin-only businesses | Brands that grow beyond one state |
Tell us your brand and what you sell.
USPTO, state, and common-law conflict check.
Correct class, same-day filing available.
Flat-fee pricing — plans from $99 + the $350-per-class USPTO fee.
View Plans & Pricing →We help businesses statewide — from Milwaukee, Madison, Green Bay, Kenosha, Racine, and Appleton — register and protect their trademarks.
SecureMark USA's service starts at $99, plus the USPTO government fee of $350 per class. A separate, lower-cost Wisconsin state registration is available through the Wisconsin Department of Financial Institutions, but it only protects you within Wisconsin.
For most businesses, a federal USPTO trademark is better because it protects your brand in all 50 states. A Wisconsin state trademark only covers use within Wisconsin and is best for strictly local businesses.
Filing can be same day, but USPTO examination and registration typically take several months. SecureMark USA monitors your application and updates you throughout.
U.S.-domiciled applicants are not required to use an attorney. SecureMark USA provides expert filing support and is not a law firm and does not provide legal advice.
Brand names, logos, slogans, and other identifiers that distinguish your goods or services. We run a comprehensive search first to confirm availability.
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Start your federal trademark today with a free search.
Start My Trademark — From $99 →