The Madrid Protocol: How to Trademark Internationally (2026 Guide)
Expanding beyond the U.S.? The Madrid Protocol lets you protect your brand in dozens of countries through a single application. Here is how it works and when to use it.
Free Trademark Search →What is the Madrid Protocol?
The Madrid Protocol is a centralized system, administered by WIPO, for registering trademarks internationally. Instead of filing separately in every country, you file a single "international application" based on your U.S. "basic" application or registration, then designate the member countries where you want protection. Each designated country still examines the mark under its own laws, but the filing, management, and renewals run through one streamlined system.
How to file through the Madrid Protocol
1. Secure a U.S. base. You need a pending U.S. application or registration as your basis. 2. File the international application through the USPTO, which certifies it and forwards it to WIPO. 3. Designate countries and pay the fees. 4. Each office examines the mark and grants or refuses protection under its own rules. WIPO then issues an international registration you manage centrally.
When the Madrid Protocol makes sense
Madrid is ideal if you plan to sell in several countries and want lower cost and centralized management. Note the "central attack" risk: if your U.S. base application fails within the first five years, dependent international registrations can fall with it. For one or two markets, direct national filings may be simpler — mapping your expansion plan first is key.
Planning to go global?
Start with a strong U.S. registration as your base. Expert filing support from $99.
Get Expert HelpFrequently asked questions
What is the Madrid Protocol?
It is an international treaty that lets you seek trademark protection in many member countries through a single application filed via your home office (the USPTO) and WIPO.
Do I need a U.S. trademark before filing internationally?
Yes. A Madrid application must be based on an existing U.S. "basic" application or registration, which is why securing your U.S. mark first matters.
How many countries can I cover with the Madrid Protocol?
The Madrid System covers more than 130 countries through 100+ members, and you designate the specific ones where you want protection.
What is "central attack" under the Madrid Protocol?
If your U.S. base application or registration is cancelled within five years, the dependent international registration can also be cancelled. After five years, the international registration becomes independent.
Do I need a lawyer to file internationally?
Foreign offices may require local representation for some steps. Secure Mark USA helps prepare your U.S. base and international filing and is not a law firm.
Helpful resources
Trademark Registration Comprehensive Search Trademark Monitoring Free Trademark Search Trademark Consultancy
Protect your brand worldwide
Secure Mark USA helps you build a strong U.S. base and expand internationally through the Madrid Protocol.
Free Trademark Search →