Arizona, 2026 guide

Trademark Registration in Arizona

Arizona keeps its state trademark simple and cheap: one flat fee, ten year term. Here is what it covers, and when your brand needs the federal one instead.

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$15

Arizona charges a flat $15 per trademark, and a single application can cover the mark across one or more classes. There is no per class multiplier, which makes it one of the friendliest state filings in the country. It still protects your name in Arizona only.

Phoenix and Tucson anchor a fast growing economy, and plenty of Arizona businesses sell far past the state line: e commerce brands, tech firms, snowbird and tourism driven companies with customers from everywhere. "Arizona trademark" means one of two separate registrations. A state registration goes through the Arizona Secretary of State and covers Arizona. A federal registration goes through the USPTO and covers all fifty states.

General information to help you decide, not legal advice. Trademark rights can depend on how and where a mark is used, the goods or services involved, prior users, and other facts. Source: Arizona Secretary of State, Trade Names and Trademarks. Secure Mark USA does not file Arizona state applications.

What the Arizona filing does, and does not

What it does

  • Puts your mark on the record in Arizona
  • Covers use within the state, for ten years
  • Costs a flat $15 (expedited add $25 if you need it)
  • Renewable in ten year terms

What it does not

  • Reach California, Nevada, or anywhere else
  • Grant the (R) symbol
  • Put you in the federal database competitors search
  • Count as a step toward federal

How to decide, in three steps

  1. Map where your customers are. All inside Arizona means the state filing may be enough. Even one state over means you are in federal territory.
  2. Search before you settle on the name. Check the federal database and existing use first. A free domain says nothing about trademark availability.
  3. File the one that matches your reach. Local and staying local, Arizona state. Selling or growing beyond, federal USPTO.

What federal registration gives you

A federal registration goes through the USPTO Trademark Center (which replaced the older TEAS platform): nationwide protection, the (R) symbol, and a public federal record, for $350 per class. On current USPTO data, expect roughly 4.5 months to a first action and about 10 months to registration for a clean application, longer with a refusal, an Office Action, a suspension, or an opposition. Secure Mark USA prepares and files it for you from $99 plus the USPTO fee. Start with a free trademark search or read the complete U.S. registration guide.

Source: USPTO Trademarks Dashboard; USPTO, How much does it cost.

Check your name before you file

Run a free search. If the name is clear, we file your federal application from $99 plus USPTO fees.

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Arizona trademark questions

Is the Arizona trademark really a flat $15 for multiple classes?

Yes. A single application covers the mark across one or more classes for a flat $15, and the registration lasts ten years. Federal is $350 per class and nationwide.

My Phoenix brand sells online across the country. State or federal?

Federal. An Arizona only registration would not cover the out of state customers and competitors who make up most of your market.

I registered my LLC in Arizona. Am I trademarked?

No. Entity formation is separate from trademark rights and will not stop a competitor from using your brand name.

Does an Arizona registration help a federal one?

No. They are separate systems with separate records.

When can I use the (R) symbol?

Only after the USPTO registers your mark federally, roughly ten months for a straightforward application, sometimes longer.

Helpful resources

USPTO: Trademark Basics, How much does it cost, Trademarks Dashboard.

Arizona: Secretary of State, Trade Names and Trademarks.

Secure Mark USA: Free trademark search, Complete U.S. registration guide.