State registration or federal? Here is the plain difference between a Michigan trademark and a federal one, and which your business actually needs.
Michigan makes things and ships them everywhere, from Detroit and the auto supply chain to furniture, food, and a growing tech scene. That is the tension with a Michigan state trademark: it protects your name in Michigan, while your products and customers rarely stay put. People use "Michigan trademark" to mean one of two separate registrations. A state registration goes through Michigan LARA (the Corporations, Securities and Commercial Licensing bureau) and covers Michigan. A federal registration goes through the USPTO and covers all fifty states.
General information to help you decide, not legal advice. Trademark rights can depend on how and where a mark is used, the goods or services involved, prior users, and other facts. Source: Michigan LARA, Trademark and Service Mark. Secure Mark USA does not file Michigan state applications.
On current USPTO data, expect roughly 4.5 months to a first action and about 10 months to registration for a clean application, longer with a refusal, an Office Action, a suspension, or an opposition. Secure Mark USA prepares and files the federal application for you from $99 plus the USPTO fee. Start with a free trademark search or read the complete U.S. registration guide.
Source: USPTO Trademarks Dashboard; USPTO, How much does it cost.
Run a free search. If the name is clear, we file your federal application from $99 plus USPTO fees.
Start my free searchEach Michigan application covers one mark in one class, so registering the same mark in a second class means a second $50 filing. Federal is $350 per class and covers all fifty states.
Federal. A Michigan only registration would not reach the customers or competitors in the states you sell into.
No. Entity formation is separate from trademark rights and will not stop a competitor from using your brand name.
No. They are separate systems with separate records.
Only after the USPTO registers your mark federally, roughly ten months for a straightforward application, sometimes longer.
USPTO: Trademark Basics, How much does it cost, Trademarks Dashboard.
Michigan: LARA, Trademark and Service Mark.
Secure Mark USA: Free trademark search, Complete U.S. registration guide.