Trademark Registration in Texas (2026 Guide)

Texas has one of the largest and fastest-growing economies in the United States, fueled by energy, a booming Austin technology scene, aerospace, manufacturing, and agriculture. Texas also consistently leads the nation in new business formation — which means more brands than ever competing for the same names.

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Quick answer: To register a trademark in Texas, file a federal application with the USPTO. A federal trademark protects your brand nationwide — including throughout Texas — and is far stronger than a Texas state registration. Secure Mark USA handles the filing from $99 plus the $350-per-class USPTO fee.

Why Texas businesses need a federal trademark

Because Texas leads the country in new business formation, the competition for distinctive brand names is intense — from Austin software startups to Houston energy firms to fast-growing restaurant and retail concepts. U.S. trademark rights are largely first-to-file, so a Texas business that registers federally locks in nationwide exclusive rights, gains the ability to stop copycats and counterfeiters, and unlocks programs like Amazon Brand Registry. Owning a domain or LLC name does not provide any of this.

Texas state trademark vs. a federal USPTO trademark

Texas offers state-level trademark registration through the Texas Secretary of State, but that registration only protects you within Texas and carries limited enforcement power. A federal USPTO registration grants nationwide exclusive rights, the ® symbol, and stronger remedies against infringers. Most Texas businesses — particularly those selling online or expanding across state lines — should register federally.

Which Texas industries rely on trademarks most

The Texas industries that depend most on trademarks include energy and oilfield-services companies, Austin-based technology startups, restaurants and food and beverage brands, manufacturers, and aerospace firms. Businesses across Houston, San Antonio, Dallas, Austin, and Fort Worth file federal trademarks to protect names in one of America's most competitive growth markets.

How to register your trademark, step by step

1. Run a comprehensive search across the USPTO database, the Texas Secretary of State, and common-law uses to confirm your name is available. 2. Identify your classes of goods or services. 3. File your federal application for your name and logo. Secure Mark USA offers same-day filing from $99 plus the $350-per-class USPTO fee.

Protect your Texas brand nationwide

File a federal trademark from $99 plus government fees, valid in Texas and every U.S. state.

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Key takeaways for Texas businesses

  • A federal USPTO trademark protects your brand in Texas and all 50 states; a Texas Secretary of State registration only covers Texas.
  • Texas leads the U.S. in new business formation, so first-to-file timing matters even more here.
  • Federal registration unlocks the ® symbol, nationwide enforcement, and Amazon Brand Registry.
  • The USPTO fee is $350 per class; Secure Mark USA handles filing from $99.
  • Secure Mark USA is a filing service, not a law firm.

Texas trademark registration: FAQs

Should Texas businesses file a state or federal trademark?

Most should file federally. A Texas Secretary of State registration only protects you within Texas, while a federal USPTO trademark gives nationwide exclusive rights — important for the many Texas brands that sell online or expand across state lines.

How much does it cost to register a trademark in Texas?

The USPTO charges $350 per class in government fees, and Secure Mark USA handles the filing from $99. Costs are the same for Texas businesses as anywhere in the U.S.

How long does trademark registration take for Texas businesses?

Federal registration typically takes about 8 to 14 months, depending on the USPTO queue and whether an Office Action is issued.

Does a Texas state trademark protect me nationwide?

No. A Texas state registration only protects you within Texas. Only a federal USPTO registration provides nationwide rights.

Can Secure Mark USA help me trademark a brand in Texas?

Yes. Secure Mark USA helps Texas businesses search, file, and protect their trademarks with the USPTO from $99 plus government fees. We are a filing service and not a law firm.

Register your Texas trademark today

Secure Mark USA helps Texas businesses search, file, and protect their brands with the USPTO from $99 plus government fees. We are a filing service, not a law firm.

Free Trademark Search →