How to Trademark for Amazon Brand Registry

What is Amazon Brand Registry and why does it need a trademark?

Amazon Brand Registry is a free program that gives sellers control over their brand's listings, plus access to tools like A+ Content, Sponsored Brands ads, and automated copycat takedowns. Amazon requires an active registered trademark — or a pending application filed via its IP Accelerator — before you can enroll, because the trademark is how Amazon verifies you actually own the brand. Your trademark must appear as a text-based or image-based mark on your products or packaging. This is where trademark registration through the USPTO connects directly to brand protection: without the federal registration, Amazon has no legal basis to treat your brand as yours.

Which USPTO class should I file for Amazon Brand Registry?

You file in the USPTO class that matches the goods you actually sell, not a generic "Amazon" class. The USPTO uses 45 international classes of goods and services, and your registration only protects the goods you list. Common seller classes include Class 5 (nutritional supplements and vitamins), Class 3 (cosmetics, skincare, soaps), Class 25 (clothing and apparel), Class 21 (housewares and kitchen gadgets), Class 30 (coffee, snacks, packaged foods), and Class 9 (downloadable software and electronics). If you sell across categories — say supplements and apparel — you may need to file in multiple classes, and each class carries its own $350 USPTO fee.

How do I file a trademark for Amazon Brand Registry step by step?

Filing is a defined process you can complete before or shortly after you launch. First, run a clearance search to confirm your brand name is not already registered or confusingly similar to an existing mark. Second, identify the correct class for your goods. Third, prepare your mark (a standard-character word mark is the most flexible for Registry) and your specimen showing the mark in use. Fourth, file the application with the USPTO — Secure Mark USA handles this from $99 plus the $350-per-class fee. Fifth, if you want to enroll in Brand Registry before full registration, apply through Amazon's IP Accelerator using your pending serial number. U.S. trademark rights are largely first-to-file, so filing early secures your priority date.

Key takeaways

• Amazon Brand Registry requires a registered USPTO trademark or a pending application filed through IP Accelerator.
• File in the class matching your goods — Class 5 supplements, Class 3 cosmetics, Class 25 apparel, Class 9 software.
• Secure Mark USA files trademarks from $99 plus the $350-per-class USPTO fee.
• U.S. trademark rights are largely first-to-file, so file before you scale.
• A federal trademark powers Amazon's copycat takedown and A+ Content tools.

Frequently asked questions