Software & SaaS How to trademark a software company name Your incorporation papers reserve the name with one state. They don’t stop a competitor from shipping a product under it. Here’s how to protect the company name itself, and how it fits with your product names. By Bill, Business Growth Expert · Verified and checked against the USPTO ID Manual, TMEP and fee schedule, 17 Oct 2026 two_different_registrations.sh $ register –entity “Northwind Labs, Inc.” → State: name reserved for the corporation $ register –trademark “NORTHWIND” → USPTO: separate application, classes 9 and/or 42 Short answer To trademark a software company name, file it with the USPTO for the software you actually offer: Class 42 for software used online (SaaS), Class 9 for software customers download or install, or both. The government fee is $350 per class, and you can file before launch on an intent-to-use basis. Isn’t my company name already protected when I incorporate? No. Incorporating in Delaware or any other state puts your entity name on that state’s corporate register, mainly so two companies there don’t share the same legal name. It says nothing about who owns the brand in the market. A federal trademark is a separate

Industry guide · Beverages How to trademark a beverage brand: soft drinks, beer, wine and spirits From a cold brew start-up to a craft brewery or a small winery: which class you need, why beer, wine and spirit names often clash, and how TTB label approval fits around your USPTO filing. By Bill, Business Growth Expert · Verified and checked on October 17, 2026 Short answer Non-alcoholic drinks and beer go in Class 32. Wine and spirits go in Class 33. Coffee and tea are Class 30. Search across all of these classes, not just your own, because the USPTO often treats beer, wine and spirits as related. If you sell alcohol across state lines, you will also need TTB label approval before bottling. That is a separate approval, and it doesn’t replace a trademark. Which trademark class does your drink belong in? The class follows what is in the bottle, not how you market it. These two classes cover most beverage brands: Class 32 Beer and non-alcoholic drinks Beer, ale, lager and other malt-based beers Soft drinks, sparkling and flavored water Fruit juices and smoothies Energy drinks and sports drinks Non-alcoholic beer Class 33 Wine and spirits Wine, sparkling

Industry guide · Fitness How to trademark a gym or fitness brand Gym names, class formats, apps and branded merch each fall into different trademark classes. This guide shows which ones you need, how strong your name is likely to be, and what to file before you open the doors. By Bill, Business Growth Expert · Verified and checked on October 17, 2026 Quick class finder Gym, studio or classesClass 41 Personal trainingClass 41 Online or streamed workoutsClass 41 Fitness app (downloadable)Class 9 Branded apparelClass 25 Supplements or proteinClass 5 EquipmentClass 28 Short answer Most gyms and fitness studios file in Class 41, which covers fitness instruction and health club services. Add Class 25 for branded apparel and Class 9 for a downloadable app. Choose a name that doesn’t simply describe what you do, search it first, and file with the USPTO. If you haven’t opened yet, file on an intent-to-use basis. Expect to pay $350 per class in USPTO fees, plus any service fee. Which trademark classes does a gym or fitness brand need? A trademark protects your name only for the goods and services listed in your application, and the USPTO charges per class. So start with what

Protect your app or software name with a federal trademark. Class 9 vs Class 42, the comprehensive search, filing steps, costs, and FAQs — explained simply.

Register your clothing brand as a federal trademark in Class 25. A step-by-step guide to searching, filing your name and logo, classes, and costs — from $99.