Trademark answers in plain English

Enforcement · Famous marks What is trademark dilution, and could it affect your brand? Dilution lets the owners of very

Intent-to-Use vs Use-in-Commerce Trademark Applications (2026) Which filing basis is right for your brand? Here is how intent-to-use and use-in-commerce

What Is Trade Dress? Trade dress protects the overall look and feel of your product or packaging — the visual

USPTO refusals · Section 2(d) Likelihood of confusion: why the USPTO refuses names that aren’t identical It is one of

Step-by-step · Search & clearance How to do a trademark clearance search A clearance search answers one question: is it

Trademark vs. Trade Name (DBA): What’s the Difference? Registering a DBA and owning a federal trademark sound similar, but they

USPTO basics · The two registers Principal vs Supplemental Register: what’s the difference? The USPTO keeps two trademark registers. Where

USPTO procedure guide · Intent-to-use filings What is a Statement of Use? If you filed before you started selling, the

RE: Your trademark applicationTYPE: Office ActionRESPOND WITHIN: 3 months USPTO procedure guide How to respond to a USPTO Office Action