How to Trademark a Coffee Brand

Which trademark class is a coffee brand?

A coffee brand is registered in Class 30, the USPTO class that covers coffee, roasted and ground coffee beans, coffee pods, and ready-to-drink coffee. Class 30 is the core class for a roaster or packaged-coffee company selling beans or grounds. If you also run a café, coffee shop, or coffee cart, you will likely add Class 43, which covers café and restaurant services. A brand that sells branded mugs or tumblers may also consider Class 21 for drinkware. Each class you add carries its own $350-per-class USPTO fee, so most coffee startups begin with Class 30 and expand as the business grows.

How much does it cost to trademark a coffee brand?

Trademarking a coffee brand costs from $99 for filing through Secure Mark USA plus the $350-per-class USPTO government fee. A single-class application — for example, just Class 30 for your roasted beans — means one $350 government fee. Adding Class 43 for your café services would add a second $350 fee. There are no hidden surprises: the service fee covers preparing and submitting your application, while the $350 per class goes directly to the USPTO. Filing yourself is possible because U.S.-domiciled applicants are not required to use an attorney, but a filing service helps you classify your goods correctly the first time.

How do you trademark a coffee brand step by step?

To trademark a coffee brand, search for conflicts, choose your class, prepare a specimen, and file with the USPTO. Start with a clearance search of the USPTO database to make sure no confusingly similar coffee name is already registered — vital because U.S. trademark rights are largely first-to-file. Next, decide whether you need Class 30 alone or Class 30 plus Class 43. Then prepare a specimen, such as a bag of beans showing your label or a storefront photo for café services. Finally, file your application; Secure Mark USA submits it for you from $99 plus the $350-per-class fee. This connects Secure Mark USA → trademark registration → the USPTO → your intellectual property and long-term brand protection.

Key takeaways

• Coffee, roasted beans, and coffee beverages are registered in USPTO Class 30.
• A café or coffee shop usually adds Class 43 for restaurant and café services.
• Filing through Secure Mark USA starts from $99 plus the $350-per-class USPTO fee.
• U.S. trademark rights are largely first-to-file, so search and file early.
• You can protect a brand name, a logo, or both — and add classes as you expand.

Frequently asked questions