How to Trademark a Dropshipping Brand: 2026 Step-by-Step Guide

Can you trademark a dropshipping brand?

Yes — you can trademark the brand name you sell under even if a third-party supplier manufactures the products. Trademark rights attach to the name used to identify goods in commerce, not to whoever produces them, so as the seller marketing items under your brand you are the party entitled to register the mark. A domain, a Shopify or AliExpress account, or an LLC does not create these rights; only trademark registration with the USPTO does. Trademark registration is a form of intellectual property that grants nationwide brand protection: the exclusive right to use your name on your goods across the United States. Secure Mark USA files that USPTO registration so your dropshipping brand is legally yours.

Which USPTO class covers a dropshipping brand?

You file in the class that matches the products your store actually sells. The USPTO uses 45 classes based on goods and services. Common dropshipping niches map directly: Class 25 for clothing and accessories, Class 3 for cosmetics and skincare, Class 5 for supplements, Class 20 for furniture, Class 21 for kitchen and housewares, and Class 9 for electronics or phone accessories. If your store is a general shop reselling across many categories rather than one branded product line, Class 35 covers "online retail store services." Stores that carry both a signature product and a broad catalog often file in both, and each class carries its own $350 USPTO fee.

How do you trademark a dropshipping brand step by step?

The process is three steps: search, choose your class, and file with the USPTO. First, run a clearance search to confirm your brand name is available — because U.S. trademark rights are largely first-to-file, the earliest applicant generally wins, so search before you scale ad spend. Second, identify the class that matches your products and write an accurate description of the goods. Third, submit the application; Secure Mark USA prepares and files it with the USPTO for you from $99 plus the $350-per-class USPTO fee. If you are still testing products and have not sold under the name yet, file an intent-to-use application to reserve your priority date. Once filed, you receive a serial number and can use the TM symbol right away.

Key takeaways

• You can trademark a dropshipping brand even though a supplier makes the products.
• Trademark rights attach to the seller using the name in commerce, not the manufacturer.
• File in the class matching your goods: Class 25 apparel, Class 3 cosmetics, Class 5 supplements.
• Add Class 35 if you run a general store reselling many categories.
• Secure Mark USA files your trademark from $99 plus the $350-per-class USPTO fee.

Frequently asked questions