How to Trademark a Jewelry Brand (2026 Guide)
Your jewelry brand's name and logo carry the trust and craftsmanship customers pay for. This guide shows you exactly how to protect them with a federal USPTO trademark — the right class, the search, and the filing.
Free Trademark Search →Why your jewelry brand needs a registered trademark
Jewelry is a high-margin, heavily copied category, especially on marketplaces like Etsy and Amazon. A federal trademark gives you nationwide exclusive rights to your brand name and logo, unlocks brand-protection tools like Amazon Brand Registry, and lets you stop counterfeiters trading on your reputation. Because U.S. rights are largely first-to-file, registering early secures your priority date.
Which class do you file in? (Class 14 — and often 35)
Jewelry, precious metals, and watches fall under Class 14. If you also operate your own online or physical store or run branded retail, you likely need Class 35 (retail services). If you sell related goods like leather pouches or apparel, those add their own classes. Map every revenue stream to a class before filing.
How to file, step by step
1. Run a comprehensive search. Check the USPTO database, state registers, and common-law uses for conflicting jewelry marks, including phonetic matches. 2. Choose your classes. Class 14 at minimum, plus Class 35 if you sell retail. 3. File your name and logo. Register the brand name as a word mark and the logo as a design mark. Same-day filing is available with Secure Mark USA.
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Start Your RegistrationFrequently asked questions
What class do I trademark a jewelry brand in?
Jewelry, precious metals, and watches are USPTO Class 14. If you also sell retail under your brand, add Class 35.
Should I trademark the name or the logo?
Ideally both. The name as a word mark protects it in any styling; the logo as a design mark protects the specific graphic. Together they give the strongest protection.
How much does it cost to trademark a jewelry brand?
Secure Mark USA's service starts at $99 plus the USPTO fee of $350 per class. A single-class jewelry filing (Class 14) is the most common.
Can I trademark a jewelry brand I sell on Etsy?
Yes. Selling on a marketplace does not protect your name — a federal trademark does, and it strengthens your standing to remove copycat listings.
Do I need a lawyer to trademark a jewelry brand?
U.S.-domiciled applicants are not required to use an attorney. Secure Mark USA provides expert filing support and is not a law firm.
Helpful resources
Trademark Registration Free Trademark Search Trademark Classes Trademark Cost Trademark Monitoring
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