How to Trademark a Pet Brand (2026): Classes, Cost & Steps

Which trademark class does a pet brand fall under?

A pet brand is registered in the USPTO class that matches its actual goods or services, and many pet businesses file in more than one. The most common are Class 31 for pet food, treats, and edible chews; Class 28 for pet toys; Class 18 for collars, leashes, and harnesses; Class 20 for pet beds and crates; Class 3 for pet shampoos and grooming products; Class 5 for supplements and flea treatments; Class 44 for grooming or veterinary services; and Class 35 for running a pet-supply store or online shop.

Pick the class by asking what a customer actually pays you for. A company that sells kibble and jerky files in Class 31, while a company that only operates a boutique pet store files in Class 35. If you both manufacture treats and run a retail site, you may file in both — each class carries its own $350 USPTO fee.

How much does it cost to trademark a pet brand?

Trademarking a pet brand costs the USPTO government fee of $350 per class of goods or services, plus any filing-service fee. Secure Mark USA prepares and files applications from $99 plus that $350-per-class USPTO fee.

A single-class filing (for example, just pet treats in Class 31) means one $350 fee. A brand covering both products and retail services in two classes means $700 in USPTO fees. Because U.S. rights are largely first-to-file, securing the earliest possible filing date is often worth more than saving on a second class later.

How do you trademark a pet brand step by step?

Trademark registration begins with a clearance search and ends with a USPTO-issued registration that supports nationwide brand protection. First, run a comprehensive trademark search to confirm no confusingly similar mark already exists for related pet goods. Second, identify the correct class or classes for your products and services. Third, prepare the application with an accurate description of goods and a proper specimen showing the mark in use (or file intent-to-use if you have not launched yet).

Fourth, submit the application to the USPTO and pay the per-class fee. An examining attorney reviews it in a few months and may issue an Office Action you must answer. If approved, the mark publishes for opposition, and — for use-based filings — registers on the Principal Register. This is the chain that turns a pet-brand name into enforceable intellectual property: Secure Mark USA handles the trademark registration paperwork with the USPTO so your brand protection is documented and defensible.

Key takeaways

• Pet food and treats are trademarked in USPTO Class 31; pet toys in Class 28.
• Collars, leashes, and harnesses fall in Class 18; a pet-supply store is Class 35.
• Each class costs $350 in USPTO fees; filing starts from $99 with Secure Mark USA.
• U.S. trademark rights are largely first-to-file, so apply as early as possible.
• Intent-to-use applications let you claim a filing date before your brand launches.

Frequently asked questions