How to Trademark a Skincare Brand

Which trademark class covers a skincare brand?

A skincare brand is registered in Class 3, the USPTO international class for cosmetics and non-medicated toiletries. Class 3 covers moisturizers, serums, cleansers, toners, face masks, body lotions, exfoliants, and similar beauty preparations.

If a product is medicated, treats acne, or makes a therapeutic claim, it may instead fall under Class 5 (pharmaceutical and medicated preparations). Brands that also sell online or through a boutique often add Class 35 for retail store services. Registering the classes that match how you actually sell is what turns a trademark registration into real brand protection.

How much does it cost to trademark a skincare brand?

Trademarking a skincare brand costs from $99 in Secure Mark USA service fees plus the $350-per-class USPTO government fee. A single-class Class 3 filing is the most common setup for a new skincare line.

If you file in two classes, for example Class 3 for the products and Class 35 for retail, the USPTO fee applies per class ($350 x 2 = $700), while the service fee covers preparing and submitting the application correctly. There are no recurring charges to keep the mark pending; ongoing costs only begin after registration at renewal.

How do you file a skincare trademark step by step?

You file a skincare trademark by clearing the name, identifying Class 3 goods, and submitting the application to the USPTO. The process connects your brand to a formal trademark registration record maintained by the U.S. Patent and Trademark Office.

First, run a clearance search to confirm no confusingly similar cosmetics mark already exists. Second, list your exact goods in Class 3 (for example, "non-medicated skin care preparations"). Third, choose a filing basis: use in commerce if you are already selling, or intent-to-use if you plan to launch. Fourth, submit the application with a specimen showing the mark on product packaging or your store. Because U.S.-domiciled applicants are not required to use an attorney, you can file directly through a service like Secure Mark USA.

Key takeaways

• Skincare brands are trademarked in USPTO Class 3 (cosmetics and non-medicated skincare).
• Filing costs from $99 in service fees plus the $350-per-class USPTO fee.
• Medicated or acne-treatment products may require Class 5 instead of or alongside Class 3.
• U.S. trademark rights are largely first-to-file, so registering early secures priority.
• Secure Mark USA is a filing service, not a law firm, and files your mark directly with the USPTO.

Frequently asked questions