Trademark answers in plain English

Non-traditional marks · Sound Can you trademark a sound? Yes. Jingles, chimes, startup sounds and even a lion’s roar have

How to Trademark a Logo vs. a Name Choosing whether to trademark your business name, your logo, or both is

How to Trademark a Phrase (2026 Step-by-Step Guide) A memorable phrase can become one of your most valuable brand assets

Industry guide · Pet products & services How to trademark a pet brand Treats, collars, toys and grooming each sit

Software & SaaS How to trademark a software company name Your incorporation papers reserve the name with one state. They

Industry guide · Real estate How do you trademark a real estate brand or team name? Brokerages, agent teams, property

INDUSTRY GUIDE · PROFESSIONAL SERVICES01 / 06 How to trademark a consulting firm name Clients hire a consultancy on reputation,

Industry guide · Beverages How to trademark a beverage brand: soft drinks, beer, wine and spirits From a cold brew

Industry guide · Packaged food How to trademark a food product Hot sauce, granola, jerky, cookies: each sits in a

Non-traditional marks · Color Can you trademark a color, and how do you do it? Tiffany’s blue box and Owens