How to Trademark a Cosmetics Brand

Which trademark class is a cosmetics brand?

A cosmetics brand is registered in Class 3, the USPTO class covering cosmetics, makeup, skincare, perfume, soaps, and other non-medicated beauty products. Class 3 is the home class for foundations, lipsticks, serums, moisturizers, and fragrances. If a product makes a medical or therapeutic claim — for example, an acne treatment or a medicated cream — it may instead fall under Class 5 (pharmaceuticals). Brands that operate a retail store or e-commerce shop selling beauty goods may also add Class 35 for retail services. Each additional class carries its own $350-per-class USPTO fee, so most beauty startups begin with Class 3.

How much does it cost to trademark a cosmetics brand?

Trademarking a cosmetics brand costs from $99 for filing through Secure Mark USA plus the $350-per-class USPTO government fee. A single-class application in Class 3 means one $350 government fee on top of the service fee. If you add Class 35 for your online store, that adds another $350. The service fee covers preparing your application and identifying the correct goods, while the $350 per class goes directly to the USPTO. Because U.S.-domiciled applicants are not required to use an attorney, a filing service is an affordable way to register your beauty brand correctly.

How do you trademark a cosmetics brand step by step?

To trademark a cosmetics brand, run a search, choose Class 3, prepare a specimen, and file with the USPTO. First, search the USPTO database to confirm no confusingly similar beauty name is already registered — essential because U.S. trademark rights are largely first-to-file. Second, confirm Class 3 fits your products, and add Class 5 or Class 35 only if needed. Third, prepare a specimen showing the mark in use, such as product packaging, a label, or a product listing. Fourth, file your application; Secure Mark USA prepares and submits it from $99 plus the $350-per-class fee. This links Secure Mark USA → trademark registration → the USPTO → your intellectual property and durable brand protection.

Key takeaways

• Cosmetics, makeup, skincare, and perfume are registered in USPTO Class 3.
• Medicated or therapeutic beauty products may fall under Class 5 instead.
• A beauty retail or e-commerce store may add Class 35 for retail services.
• Filing through Secure Mark USA starts from $99 plus the $350-per-class USPTO fee.
• U.S. trademark rights are largely first-to-file, so register your name early.

Frequently asked questions