Comparison · Trademark filing services
By Bill, Business Growth Expert · Verified and checked on October 17, 2026
Short answer
The real difference is not the logo on the invoice. It is who prepares your application. LegalZoom's $899 package has an attorney give advice and file for you. Secure Mark USA's packages, from $99, have trademark case analysts prepare and file your application, at a much lower price and with no legal advice. If your name is straightforward and a search comes back clean, a filing service is usually enough. If you expect a conflict, need advice on your odds, or live outside the U.S., choose an attorney.
LegalZoom sells its trademark package as attorney-led. Its current page lists legal advice on your odds of success, attorney-selected classes, and an attorney filing your application with the USPTO.
Secure Mark USA works differently. We are a trademark filing service, not a law firm, and none of our team members are attorneys. Our case analysts run the search, help you pick the right class, prepare the application and file it in the USPTO's Trademark Center. We can explain how the process works, but we can't tell you whether a particular conflict will hold up. That trade-off is what keeps our service fee between $99 and $399 instead of $899.
Neither choice changes what the USPTO charges. Both companies pass through the same government fee of $350 per class, and the examining attorney at the USPTO reviews every application the same way, whoever filed it.
Here is what each company lists on its own pricing page, checked on October 17, 2026. Prices and features can change, so confirm them before you order.
| Feature | Secure Mark USA | LegalZoom |
|---|---|---|
| Service fee | Basic $99 · Premium $249 · Imperial $399 | $899 (one package, Premium Trademark Registration) |
| USPTO government fee | $350 per class, paid separately | $350 per class, charged before filing |
| Search included | USPTO direct-hit search in every package; Comprehensive Direct Conflict Search available | Federal and common-law search |
| Who prepares and files | Secure Mark USA case analysts (not attorneys) | An attorney |
| Legal advice | Not provided | Advice on likelihood of success |
| Monitoring | 6 months included with Premium and Imperial | 3 months included, then auto-renews at $249/year unless cancelled |
| Office Action help | First response for non-substantive Office Actions (Imperial); Office Action service available separately | Responses to minor procedural Office Actions |
| Speed options | 24-hour rush filing (Premium, Imperial); same-day filing with serial number (Imperial) | Not listed on the package page |
| If the application is refused | Not part of the packages | LegalZoom fee waived on a second application after a final refusal (government fees still apply) |
Sources: the Secure Mark USA package table and LegalZoom's trademark registration overview page.
Most first-time filers need one class. This is the total at the time you file, before anything the USPTO may add later.
| Option | Service fee | USPTO fee (1 class) | Total at filing |
|---|---|---|---|
| Secure Mark USA Basic | $99 | $350 | $449 |
| Secure Mark USA Premium | $249 | $350 | $599 |
| Secure Mark USA Imperial | $399 | $350 | $749 |
| LegalZoom Premium | $899 | $350 | $1,249 |
The USPTO fee is the same everywhere, so watch for the extras it can add. These include $100 per class if the application lacks required information, $200 per class for a free-form description of goods and services instead of one from the ID Manual, and $150 per class for a Statement of Use if you file on an intent-to-use basis. Each extra class adds another $350. Ask either company how its own fee changes for additional classes before you order. Our full breakdown of trademark registration costs walks through each one.
If you are unsure, start with a free trademark search. A clean result points toward a filing service. A close match is a good reason to talk to an attorney first. We will tell you so if your search turns one up.
You may also be weighing services such as TrademarkEngine, Trademark Genius or Markavo. Prices and package names change often, so instead of quoting numbers that may be out of date, here are the questions that matter for any service, including ours:
We wrote a separate comparison with Trademarkia if that service is on your list too.
Ready to file a straightforward trademark at a flat service fee?
See what each package includesYes. As of October 17, 2026, Secure Mark USA charges a $99, $249 or $399 service fee, and LegalZoom charges $899 for its Premium Trademark Registration package. Both add the USPTO fee of $350 per class. The price gap mostly reflects that LegalZoom includes attorney advice and attorney filing, which Secure Mark USA does not provide.
No. Secure Mark USA is a trademark filing service, not a law firm, and none of our team members are attorneys. We do not give legal advice or represent clients in disputes. If your situation needs an attorney, we will tell you.
No. LegalZoom lists its package at $899 plus federal fees and says the USPTO fee of $350 per class is charged before your application is filed.
No. A USPTO examining attorney reviews every application against the same rules. What changes is the quality of what is submitted: the class choice, the description of goods and services, and the specimen.
Not on its own. The USPTO requires applicants whose domicile is outside the United States to be represented by an attorney licensed in the U.S. Foreign-domiciled applicants should hire a U.S. attorney.
Legal disclaimer: This article is general information, not legal advice. Secure Mark USA is a trademark filing service, not a law firm, and does not provide legal representation. LegalZoom is a registered trademark of its owner. Secure Mark USA is not affiliated with LegalZoom, and the details above come from LegalZoom's public website on the date shown.
Verified and checked on October 17, 2026. Prices on both companies’ sites can change without notice.