Secure Mark USA vs. LegalZoom: Which Trademark Filing Service Fits Your Brand?
Comparison · Trademark filing services Secure Mark USA vs. LegalZoom: which trademark filing service fits your brand? By Bill, Business Growth Expert · Verified and checked on October 17, 2026 Secure Mark USA From $99 Service fee per application · USPTO fee of $350 per class paid separately · filing service, not a law firm LegalZoom $899 Premium Trademark Registration · USPTO fee of $350 per class paid separately · attorney-filed Short answer The real difference is not the logo on the invoice. It is who prepares your application. LegalZoom’s $899 package has an attorney give advice and file for you. Secure Mark USA’s packages, from $99, have trademark case analysts prepare and file your application, at a much lower price and with no legal advice. If your name is straightforward and a search comes back clean, a filing service is usually enough. If you expect a conflict, need advice on your odds, or live outside the U.S., choose an attorney. What is the biggest difference between the two services? LegalZoom sells its trademark package as attorney-led. Its current page lists legal advice on your odds of success, attorney-selected classes, and an attorney filing your application with the USPTO. Secure