Industry guide · Beverages How to trademark a beverage brand: soft drinks, beer, wine and spirits From a cold brew start-up to a craft brewery or a small winery: which class you need, why beer, wine and spirit names often clash, and how TTB label approval fits around your USPTO filing. By Bill, Business Growth Expert · Verified and checked on October 17, 2026 Short answer Non-alcoholic drinks and beer go in Class 32. Wine and spirits go in Class 33. Coffee and tea are Class 30. Search across all of these classes, not just your own, because the USPTO often treats beer, wine and spirits as related. If you sell alcohol across state lines, you will also need TTB label approval before bottling. That is a separate approval, and it doesn’t replace a trademark. Which trademark class does your drink belong in? The class follows what is in the bottle, not how you market it. These two classes cover most beverage brands: Class 32 Beer and non-alcoholic drinks Beer, ale, lager and other malt-based beers Soft drinks, sparkling and flavored water Fruit juices and smoothies Energy drinks and sports drinks Non-alcoholic beer Class 33 Wine and spirits Wine, sparkling

Industry guide · Packaged food How to trademark a food product Hot sauce, granola, jerky, cookies: each sits in a specific USPTO class, and the class decides what you pay and what you’re protected against. Here’s how to choose, which names get refused, and what a label needs to show. By Bill, Business Growth Expert · Verified and checked on October 22, 2026 Trademark Facts For packaged food brands Brand names per application1Class 29Meat, dairy, jams, nut butters, potato chipsClass 30Sauces, coffee, baked goods, candy, spicesClass 31Fresh produce, pet foodUSPTO fee$350 per classRecipes covered0 Short answer File your brand name in the class that matches the food: Class 29 for meat, dairy, jams, nut butters and potato chips, Class 30 for sauces, coffee, baked goods, candy and spices, or Class 31 for fresh produce. The USPTO fee is $350 per class. Avoid names that describe the flavor or ingredients, and use a photo of the real package label as your proof of use. A trademark protects the name, not the recipe. Which trademark class is your food product in? If you sell… Class Jerky, cheese, yogurt, jams, nut butters, hummus, pickles, potato chips 29 Hot sauce, salsa, condiments, coffee, tea,

Industry guide · Fitness How to trademark a gym or fitness brand Gym names, class formats, apps and branded merch each fall into different trademark classes. This guide shows which ones you need, how strong your name is likely to be, and what to file before you open the doors. By Bill, Business Growth Expert · Verified and checked on October 17, 2026 Quick class finder Gym, studio or classesClass 41 Personal trainingClass 41 Online or streamed workoutsClass 41 Fitness app (downloadable)Class 9 Branded apparelClass 25 Supplements or proteinClass 5 EquipmentClass 28 Short answer Most gyms and fitness studios file in Class 41, which covers fitness instruction and health club services. Add Class 25 for branded apparel and Class 9 for a downloadable app. Choose a name that doesn’t simply describe what you do, search it first, and file with the USPTO. If you haven’t opened yet, file on an intent-to-use basis. Expect to pay $350 per class in USPTO fees, plus any service fee. Which trademark classes does a gym or fitness brand need? A trademark protects your name only for the goods and services listed in your application, and the USPTO charges per class. So start with what

Industry guide · Supplements How to trademark a supplement brand Supplement names run into two problems most brands don’t: health words that the USPTO treats as descriptive or misleading, and a crowded Class 5. Here is how to choose a name that registers, which classes to file, and how the trademark sits alongside FDA labeling rules. By Bill, Business Growth Expert · Verified and checked on October 20, 2026 Trademark Facts Typical supplement brand · U.S. filing Main class Class 5 Covers Dietary and nutritional supplements, protein supplements, vitamins Often added Class 32 (drinks), 29/30 (bars and foods), 25 (merch) USPTO fee $350 per class Watch for Descriptive or misleading health words Separate rules FDA labeling and FTC advertising Short answer File in Class 5, which covers dietary and nutritional supplements, at $350 per class with the USPTO. Add other classes only for products you really sell, such as ready-to-drink beverages or protein bars. Avoid names that just describe a benefit, such as “Joint Support” or “Sleep Aid”. Avoid names that suggest an ingredient or result the product doesn’t deliver: the USPTO can refuse those as descriptive or deceptive. A trademark doesn’t approve your product or claims. FDA labeling and

Industry guide · Candles & home fragrance How to trademark a candle brand Which class your candles go in, when a room spray or diffuser line needs a second class, why scent names rarely register, and what photo the USPTO will accept as proof. By Bill, Business Growth Expert · Verified and checked on October 22, 2026 Short answer Candles and wax melts are filed in Class 4, and the USPTO fee is $350 per class. If you also sell room sprays, reed diffusers or essential oils, those are Class 3, a second $350. Register your brand name rather than each scent, because scent names like “Vanilla Bean” usually just describe the product. Search fragrance and bath brands as well as candle brands before you print labels. Which trademark classes does a candle brand need? Class 4 Candles, scented candles, tea lights, wax melts, wicks Where nearly every candle brand starts. Class 3 Room sprays, reed diffusers, essential oils, body and bath fragrance Add it when a fragrance line launches. Class 21 Candle holders and candle jars sold empty Only if you sell the holders themselves. Class 11 Electric candle warmers and electric diffusers Only if you sell the devices.