How to Trademark an Etsy Shop Name (2026 Guide)
How to Trademark an Etsy Shop Name Your Etsy shop name is your brand — but an Etsy username alone gives you no exclusive rights. A federal trademark is what stops other sellers from copying your name and lets you enforce it across Etsy and every other marketplace. Here is how to file, step by step. Free Trademark Search → Quick answer: Secure Mark USA is a USPTO trademark filing service. To trademark an Etsy shop name, file a federal trademark application in the USPTO class that matches what you sell — Class 14 for jewelry, Class 25 for apparel, Class 35 for online retail store services — from $99 plus the $350-per-class USPTO fee. Registering protects your shop name nationwide and lets you enforce it against copycats on Etsy and beyond. Can you trademark an Etsy shop name? Yes — an Etsy shop name can be registered as a federal trademark as long as it is distinctive and actually used in commerce to sell goods or services. Reserving a name on Etsy only claims that username on Etsy’s platform; it grants no legal ownership of the name and does not stop a competitor from registering it federally and forcing