BLOGS

How to Trademark a Restaurant Name

Protect your restaurant’s name and logo with a federal trademark in Class 43. A step-by-step guide to searching, filing, classes, and costs — from $99.

Trademark Registration for Small Business in 2026 — Complete Guide From $99

Trademark Registration for Small Business in 2026 — Complete Guide From $99 For small businesses, trademark registration is not optional, it is essential. Your brand name, logo, and slogan represent everything you’ve built. Without federal trademark registration, a competitor can legally use a confusingly similar mark in states you haven’t operated in. This guide covers everything small business owners need to know about trademark registration in 2026. Why Small Businesses Need Trademark Registration 70% of small businesses never register their trademark. Of those, approximately 30% face a brand dispute or brand hijacking within 5 years. Federal trademark registration is your single most powerful tool for brand protection — giving you exclusive nationwide rights, the legal ability to use the ® symbol, and the right to sue infringers in federal court. For a small business investing in marketing, your brand is your most valuable asset. 5 Trademark Mistakes Small Business Owners Make How Much Does Trademark Registration Cost for Small Businesses? The minimum total cost is $449 — Secure Mark USA’s $99 Basic service fee plus the $350 USPTO government filing fee. For most small businesses, this is less than one month of most SaaS subscriptions. Premium ($249 + $350 =